2. Advertising - REALTORS® have access to several forms of advertising including
newspapers, homes, magazines, relocation networks and the Multiple Listing Service--a
cooperative sales system which contains all the properties for sale in your market area.

3. Housing Trends - REALTORS® have current market information on comparable selling
prices for specific types of homes, allowing sellers to establish realistic prices while obtaining
fair market value for their property.

 4. Sale Negotiations - REALTORS® are trained professionals who can answer the many
questions posed by potential buyers and should work to alleviate any doubts buyers have
about the process.

 5. Financing - REALTORS®® will continually gather information on the latest and best
methods of obtaining mortgage money and be prepared to assist the buyer to assure a
speedy sale.

6. Continuing Education - REALTORS® are constantly upgrading their professional
abilities by keeping informed about market trends, the latest industry innovations, new
legislation and civil rights. Members of the National Association of REALTORS® have the right
to earn professional designations by completing additional education.

 7. Personal Service - REALTORS® work cooperatively with the affiliate members of the
MLS to provide information on title and conveyance documents, termite inspections, home
warranty programs, etc. REALTORS® also make suggestions to sellers on how to make a
home more saleable.

8. Protection for Buyers & Sellers - REALTORS® subscribe to a strict Code of Ethics
and accept the responsibility of promoting the interests of buyers and sellers by protecting
them from fraud and misrepresentation.

Eight Important Reasons Why Buyers &
Sellers Use a REALTOR®
Copyright 2008 * Century 21 - Diablo Valley Realty * All Rights Reserved

Some properties which appear for sale on this web site may subsequently have sold or may no longer be available.
All information provided is deemed reliable but is not guaranteed and should be independently verified.
1. Qualifying the Buyer - REALTORS® qualify
prospective buyers to determine in advance their
financial ability to purchase. Pre-Qualification also helps
a buyer understand what they can afford and what
they can realistically look at buying. This saves both
buyers and sellers a lot of time and aggravation and
ensures that the process is as smooth as possible.